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Julia Edelstein headshot

About Me

I'm a passionate and detail-oriented media executive, content strategist, editor, and journalist, who has a talent for helping brands tap into the zeitgeist, differentiate in a crowded market, and grow their audience. 


Most recently, I was Editor in Chief of Parents, the largest parenting media brand in America, where I managed a team of 25, and deftly shifted the brand’s mission, scope, and strategy to meet the needs of millennial parents through the pandemic. I also introduced Parents’ first-ever diversity, equity, and inclusion content standards, and spearheaded cross-platform initiatives and partnerships in support of social justice, literacy, and much more. 


Before stepping into the top role at Parents, I served as the magazine’s executive editor, where I was deeply involved in branded content and marketing, and as the health director, where I bolstered brand trust and delivered some of the highest-rated articles ever. I’ve also directed health content strategy for several other major outlets, including Health, Real Simple, and Good Housekeeping, and began my career covering the New York City parenting scene for Time Out New York Kids. All told, I’ve been immersed in parenting and health journalism for more than
15 years and bring a razor-sharp understanding of consumers’ habits, concerns, and desires to every project I work on. 


Comfortable on camera and in front of a boardroom, I’m experienced with client presentations, public speaking, panel moderation, and television appearances.  


For more details about my career history, feel free to peruse my
LinkedIn profile

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